Tuesday, May 22, 2007
Chrysler Corp-What's gonna happen?
So Chrysler/Dodge/JEEP was sold by Daimler for only 6.5 Billion. Daimler, who makes Mercedes-Benz autos and Smart autos, purchased Chrysler a few years ago for 38 billion. They really took a big hit with the Chrysler investment. Now Chrysler is the first of the big three automakers to become a privately owned business since 1957 when Ford became incorporated. Some critics say being privately owned could save Chrysler, others say Chrysler will become extinct. I personally feel that if these new owners want Chrysler and Dodge to stay alive, that they will find a way. RIght now the new owners have a company that is building nice semi-luxury chryslers and are also building some pretty cool dodges. What could help Chrysler also is that they are planning on bringing back their pre-Daimler symbol of the Pentastar. This symbol could help people recognize new Chryslers easier than the plain boring symbol they have right now. I am rooting for Chrysler to have a come-back in the auto industry. THe next couple years could be interesting and possibly historic because of this change automotive business.
Labels: cars